Social Media influencers are more important today than at any time in the past.
Five years ago, it was good enough to send out a press release blast and hope the media would pick it up. Today, the consumer isn't just limited to the newspaper or even TV, they are social and trust bloggers and social influencers for recomendations and ideas. The media isn't dumb either and many reporters follow these influencers looking for fresh ideas too.
We can help you reach these bloggers and social influencers effectively.
Blogger & Social Infuencer Relations Support:
I'll admit it ... I was once a firm advocate of the "old way" of doing PR. You know, that practice of reaching out with what you know is an earth shattering piece of news and hoping that the media would be willing to write about it and share how awesome your brand is. Sadly those days are long over and we live in a new media paradigm where professional media organizations have been largely replaced with bloggers and even those that still exist tend to rely heavily on sponsored content. This includes formats ranging from talkshows to corporate blogs like Mashable and even publishers like Condé Nasté Nast and news organizations including CNN.
The reality is that sponsored content is here to stay and so PR agencies need to reassess how they perceive it.
Read more: How To Make Sure Your Sponsored Content Still Has Soul
There are a lot of times when we focus on national brands with massive potential reach and geography isn't important. However, it's also important to think about how to reach local people through social media and blogger relations too. After all, chances are that your business thrives on people coming into your restaurant, bar, or shop and telling their friends how great you are. But how do you make that work for you online? That's the challenge.
Read more: Tips For Planning Local Blogger and Social Media Influencer Events
Sweepstakes can be scary and complex since they often require complex rules and that means legal needs to be involved. Surprise and Delight campaigns on social media though can be super easy to execute if you follow the steps below. NOTE: Social Media policies on different networks may change at any time. We always encourage you to consult you legal counsel before accepting any advice but this document should help you in that conversation.
Read more: How to Run a Surprise and Delight Campaign on Twitter, Instagram, or Facebook
Blogging often has a high turnover because honestly it is a lot of work and it isn't something sustainable for a lot of people. As such, there are alway new bloggers, YouTubers, and podcasters rising up through the ranks looking to make a name for themselves. While some simply want to write about things they love in their own life, at some point they all try to figure out how to work with brands effectively. In this article, (which goes along with my talk at the San Diego Travel Festival) I'll try to explain my top 10 things that a startup blogger or podcaster can do to get noticed by brands.
Read more: 10 Things a Startup Blogger can Do to Get Noticed by Brands
As a travel blogger at ManTripping.com, this is something I have wondered about for a while - what exactly are the travel brands looking for from me and why are they sending me on "free" trips, sending swag, and inviting me out to dine at fancy restaurants. It seems like a strange question to ask since I simultaneously represent brands as a PR and Social Media representative doing exactly the same things I wonder why others are doing for me.
The simple answer is that we want to build a relationship between the brand and the blogger.
Read more: What are Travel Brands Looking for When Working With Bloggers